Five Choir-Related Fundraisers
The joy that singing brings people, both young and old,
is boundless. For centuries, choirs have been an integral part
of our culture and our communities. When it comes to raising money
to support a choir's activities, there are many unique and specific
options available, given the broad appeal choir music has. Even
if a person has no direct ties to the group itself, he may still
be willing to sponsor a choir, just because he likes the sound.
This is a distinct advantage over other kinds of non-profit organizations.
The following is a list of five examples of fundraising activities
that tie very well into the character of a choir.
Valentine's Day Singing Telegrams
A choir has no better currency than the beauty of its combined
voice. Put those voices to work for your community. On Valentine's
Day or Sweetest Day, rent your choir out as a singing telegram
service. For a price, your members will travel to a local business
and sing a serenade to the loved one of the person who hired you.
Advertise this service well in advance and make it affordable.
Get on the local radio stations, the local television news, and
in the local newspaper to say that you will be making these personalized
romantic serenades as a fundraiser for your choir. Establish this
as an annual event, and as more people in the community become
aware of your stellar reputation, you will receive an ever-increasing
amount of reservations.
Celebrity Choir Benefit Concert
Another way to make money with your voices is to hold a benefit
concert in your town. Do something to make the event special.
You could advertise it as a black tie affair or as a costume party.
You could even collaborate with a local symphony and make it a
formal ball. If you would really like to draw a larger crowd,
do everything in your choirs' power to arrange for a celebrity
to join you for the concert and then advertise it widely. People
love to see celebrities perform, and if you or anyone in your
group has a connection or relation to a celebrity, even a "B or
C list-er", it could add dollars to your bottom line.
Radio Call-in Fundraiser
Contact a local radio station and ask if they would be willing
to allow you to come on air and conduct a live concert for their
listeners, who could then call in their pledges of support. Line
up prominent people within the community such as the mayor, business
owners, school officials, or anyone else with a recognizable and
trusted name to join you on the radio for your pitch. If the radio
station won't donate the air time to your choir, search for a
corporate donor and promise incredible name placement on all your
marketing materials, as well as repeated mentions while you are
on air with the fundraiser.
CD Sales
Again, a choir's most valuable asset is its collective
voice. People love good music. Therefore, it makes sense to become
a supplier of good music in the ways people want it most. Consider
recording and producing a Christmas CD. Families are always looking
for new holiday recordings of their favorite carols or hymns.
It would be a very nice addition to a families' music collection
to have their local choir's Christmas CD. You can place your CDs
for sale all over town in heavily-trafficked businesses and restaurants,
or even churches. Work with a local printer to create an attractive
display for them. Although there are some overhead costs involved
with this pursuit, if you market it well, you could still end
up making money and spreading your choir's reputation. I would
also suggest investigating selling individual tracks from your
CD on online music services like iTunes. Even though your cut
on each song sold is less than one dollar, this can still add
up if you've got a hit.
Product Sales
In a slightly different approach, there are a number of very
reliable and proven fundraising methods available to groups such
as a choir. From this website, you can investigate cookie dough
sales, scratch cards, discount cards, and popcorn sales, to name
just a few. Product sales have a track record of results when
a strong effort is invested. As with any fundraising activity,
however, you will want to do some homework to find out what other
groups are holding product sales and when, so you don't conflict
with them. Take a good look around Top School Fundraisers to learn
much more about these kinds of successful fundraising methods.
Music and singing are part of the very fabric of our lives.
Unfortunately, as with every other non-profit group, choirs are
faced with the reality of seeking out funding to cover their expenses.
On a positive note, however, choirs are in a wonderful position
when it comes to the opportunities available in this arena. Be
creative, have fun with the process, and always maximize your
gifts!